主页
校友的成功
成功的饲料
Students are landing competitive agency jobs prior to graduation with real-world experience that embraces the rapid adoption of AI in marketing communications.
The competition was stiff when Anna Wolfinger '24 applied for a new role at the 数字营销 and advertising agency 理解. 但沃尔芬格脱颖而出.
After the company narrowed the large field of applicants from dozens of other universities, Wolfinger booked the full-time role as an AI specialist in paid media long before her May graduation from 鲍德温华莱士大学.
理解已经认识Wolfinger了. She interned last summer in the agency's associate development program as part of the 搜索 Engine Optimization (SEO) department.
"I learned so much that summer in both the SEO field as well as 数字营销 overall and how different channels can affect each other and how to drive the most success for clients in each,她回忆道.
Wolfinger was also encouraged to gain certifications in "prompt engineering," a new strategy evolving with the rapid adoption of large language model (LLM) artificial intelligence (AI), 比如ChatGPT.
The experience ignited a new interest in AI for her. Along with two full-time 理解 staffers, Wolfinger helped to present AI recommendations for the entire company in a unique but apropos way.
"Providing the chatbot with meeting notes, (会议)的见解, and the goals that 理解 has with using AI to promote the success of their clients, I trained ChatGPT to act as an interviewer and ask the two employees about their experience at this event,沃尔芬格解释道. "We performed this live during a company-wide meeting, and I was able to explain my process through what I had learned during the certification trainings."
Wolfinger is quick to say that she owes her early career success to her time at BW.
"I was exposed to real-world problems and given all of the tools I needed to succeed,沃尔夫芬格说. "蒂姆•马歇尔 [博物馆馆长] BW Digital Marketing Center (DMC)] has been my rock during my four years in terms of knowledge and landing internships that set me up for success."
马歇尔回敬了他. "Anna has stood out since our 'Meet Your Advisor' session her very first week on campus," he recalls. "She has an unbelievable work ethic and never stops learning. With her skills and experience from multiple internships, she's a role model for all students who wish to stand out in the job market while juggling academics, 行业经验, 创业, athletics — and everything else that comes with being a successful undergrad."
Wolfinger也玩了杂耍.
在BW的四年里, Wolfinger played women's varsity soccer and participated in the DMC, 体育管理俱乐部, Fellowship of Christian Athletes and the Porch United Methodist Student Ministry.
Although an injury took her off the soccer field for her senior season, Wolfinger cherishes her journey as a Yellow Jacket. "My college athletic career has been nothing short of fulfilling and has fueled who I am today. My competitive nature is what has allowed me to keep pushing in school and my career. As any other athlete, I hate losing, and my professional career is no exception."
In addition to other jobs and internships, Wolfinger also leveraged BW Launchnet to create her own 数字营销 agency, Golden Spark Solutions, LLC. "Tim [Marshall] even went out of his way to send clients to my business, who I still complete projects for today,她说.
Wolfinger, a Wadsworth, Ohio, native, may be an overachiever, but she's not the only BW 数字营销 major finding success at employers like 理解.
Andrew Blankenburg '23 also interned in the company's associate development program last year and was hired on full time, 赚钱年度最佳新父亲“荣誉.
理解 also recently hired senior 数字营销 majors John Cuthbert '24 and Zach Ottenweller '24 for the upcoming summer Associate Development Program.
我的笔记, "After going through the ADP interview process [at 理解], every single interviewer was astonished at the exposure and education that BW provides in the 数字营销 field. I was learning how to build paid search campaigns as a freshman!"
